Our award winning campaing created for Miele by George Kavanagh and David Tweedie.
stage 1
Beach backplate
David starts with a beach backplate shot by George Kavanagh
stage 2
Adding a new sky
David places an alternative sky shot by George above the beach scene and combines the two
stage 3
Expanding the environment
We expand the beach to fit the format of the finished ad.
stage 4
Adding the plates
David ads the plates shot on location...
stage 5
Multiplying the plates
... and expands them along the beach.
stage 6
Final composition
The image is ready for colour treatment.
stage 7
Colour treatment
David adjusts the colours to create the mood of the final shot.
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