Our award winning campaing created for Miele by George Kavanagh and David Tweedie.
stage 1
Mountain backplate
David starts with a mountain backplate shot by George Kavanagh.
stage 2
Expanding the environment
David adds another shot to the right to create the environment and expands it below to match the format of the finished ad.
stage 3
Adding the shirts
David adds the shirts shot on location to the scene...
stage 4
Multiplying the shirts
... and expands them across the landscape.
stage 5
Multiplying the shirts
... and expands them across the landscape.
stage 6
Colour treatment
The shot is prepared for colour treatment to create the mood of the final shot.
stage 7
Finalisation and repro
The image is finalised with logo, product, red band and tagline. And this is how we do it!
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Design: Fridge Creative Build: Devstars
© 2009 Happy Finish
