Happy Finish presents new options for advertising luxury goods using CGI. This beautiful Bulgari watch and its environment, created by our CGI artist Matt Painter, are a perfect example of what possibilities CGI has to offer. "CGI gives you complete control over a project," Matt explains. "Its flexibility is especially helpful when creating images of objects that have such intricate details. Usually you would need an array of exposure and lighting shots and have them assembles in post production." "CGI skips this stage and creates a precise first generation image of the product, with the exact specified ambient feel and crystal clear detail. And if you want to use a different angle, or even animate the object, all the information is already there!"