October 2009
Our latest campaign for BT fibre optic broadband marks a new stage in the growing demand for our CGI, indicating a boost in the global economic recovery. The collaboration of our CGI artist Matt Painter with photographer Giles Revell and agency AMV/BBDO saw the creation of runners, F1 cars and even a cheetah jump out of BT’s state of the art fibre optic cables.
“The increasingly strong demand for our commercial CGI is very encouraging”, explains our MD Stuart Waplington. “It’s a great sign that the economy is really picking up as even the cost conscious are spending on advertising again. CGI is perfect as it achieves highest levels of photo-realism within a reduced budget.”
Matt explains further: “Making the fibres form the shapes of the runner, car and cheetah would have been extremely difficult using only photography. CGI was definitely the way to go, especially to achieve the high level of detail needed for use on billboards. It’s great to see them around town!”
“The increasingly strong demand for our commercial CGI is very encouraging”, explains our MD Stuart Waplington. “It’s a great sign that the economy is really picking up as even the cost conscious are spending on advertising again. CGI is perfect as it achieves highest levels of photo-realism within a reduced budget.”
Matt explains further: “Making the fibres form the shapes of the runner, car and cheetah would have been extremely difficult using only photography. CGI was definitely the way to go, especially to achieve the high level of detail needed for use on billboards. It’s great to see them around town!”
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BT Fibreoptic runner
Photographer Giles Revell
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