January 2010
For a sweet start to the next decade the Happy Finish CGI team has pulled out all the party poppers and bubbly to aid Cadbury's legendary suicidal cream eggs do what they do best: turning themselves into Gooooooo.
Joe Lawrenson worked with Saatchi & Saatchi on our second Cadbury's campaign in 6 months, following in the footsteps of Stefano's Twisted campaign. Each egg was its one little 360 degree masterpiece with everything from shells to splashes painstakingly hand modelled by Joe, whilst retoucher Alex Goodwin used his illustration skills to create the perfect sequences.
“Cadbury's offered us some huge paint tubs full of the gooey inside cream eggs, so we could get the consistency just right”, explains a very enthusiastic Joe, “you can't say no to such an offer! It was a very fun and playful campaign to work on. It's great to see them on buses everywhere, although we do find ourselves bemusing the public by running after the busses to get a decent look :).”
Joe Lawrenson worked with Saatchi & Saatchi on our second Cadbury's campaign in 6 months, following in the footsteps of Stefano's Twisted campaign. Each egg was its one little 360 degree masterpiece with everything from shells to splashes painstakingly hand modelled by Joe, whilst retoucher Alex Goodwin used his illustration skills to create the perfect sequences.
“Cadbury's offered us some huge paint tubs full of the gooey inside cream eggs, so we could get the consistency just right”, explains a very enthusiastic Joe, “you can't say no to such an offer! It was a very fun and playful campaign to work on. It's great to see them on buses everywhere, although we do find ourselves bemusing the public by running after the busses to get a decent look :).”
1/10
It's cream egg season!
Photographer James Day
Bookmark
