World renowned marketing agency Ogilvy and Happy Finish have teamed up for the launch of Tangs new tropical flavour to Dubai. Our Illustrator Alex Goodwin and CGI artist Joe Lawrenson collaborated to create this fruity beach paradise in CG.

Having been famously used by the NASA space program to flavour water for astronauts, Tang is now enjoyed by adults and children worldwide for its fruity and delicious taste. Wanting to translate the fun drink into an inviting wonderland creation, Alex and Joe drew from bright colourful imagery and cinematic enchantment to develop the island.

“CG was great for this project as we were able to adjust the smallest of details to capture the product in its best form, adjusting angles, sizing and the island's inhabitants. We finally opted for parrots, dolphins and a pink tang beach for a true tropical feel,” explains Joe. “The flexibility of CG means there are no boundaries in creative possibilities and we had a fantastic time coming up with such a tempting island.”