Putting our foot on the gas!

Photographer: Simon Emmett

For motor-lovers everywhere, check out the latest from our automobile portfolio with recent projects including going matt black for Peugeot, racing the streets with Chevrolet and creating a business class of its own for Citroën.

Recently released was the latest campaign for Toyota Yaris. Shot by renowned car photographer, Benedict Redgrove & retouched by Stefano Cherubini this campaign even graced the billboards at London’s Euston train station! Stefano explains one of the secrets to car retouching. “It’s a lot like a beauty retouch really, but instead of retouching hair and skin it’s metal and plastic that needs the attention! It’s important to understand the design structure of the car so that the most important elements really stand out in the final image.”

Also out at the moment are the new images completed for Lexus, with Kylie as the new ambassador of the CT200h. Shot by photographer Simon Emmett it’s hard to tell which looks better in the final image, the Lexus or Kylie! “It’s really imperative to pay attention to the small details during the retouch” explains Rainer Usselmann, retoucher on this project, “for example, when retouching on a car project we would always make sure that the hubcaps are the correct way up!”

Have a flick through some of our favourites above and more examples of car work can be found in some of the individual retouching, CGI portfolios & animation portfolios