Happy Finish are a collective of independent retouchers and CGI artists based in London. We work on high-end beauty & fashion and global advertising campaigns.

We are different: photographers and art directors get to work one-on-one with a chosen creative, giving projects the creative expertise and finish they deserve.
Through the "Photography Isn't Dead" project, we want to put straight what we believe to be a common misconception with CGI - that it threatens photographers' existence.

No technology has ever succeeded in replacing the core skills that make a creative person who they are, so we want to empower photographers and art directors to embrace CGI for the great tool it is. Come and find out for yourself!
EVENT 1 USING HDRIs
SEE FINAL IMAGE
8th April 2010
Shoreditch Town Hall
10:30 am, 2pm, 7:30pm
Shoreditch Town Hall hosts our first event on Thursday the 8th of April. We will demonstrate the creation and use of High Dynamic Range Images (HDRIs) with an automotive shoot by Trigger.
Trigger's photographic team, retoucher Christopher Peabody and the Happy Finish CGI team will present step-by-step what to look out for when shooting and lighting CG cars/products in an environment.

We will explain the importance of photographic input when lighting the CG car and creating the HDRI and backplate of the location and invite all attendees for FAQs, nibbles and drinks after the demonstration.
PICS OF THE SHOOT
VIDEO OF NIGHT
INTERVIEW WITH CHRIS PEABODY
“How are we going to get      that Porsche in there?”
Automotive photographer Trigger and retoucher Christopher Peabody tell us all about squeezing our band-new Porsche Panamera through the doors of Shoreditch Town Hall.
What was it like working on photography isn't dead project?
Trigger: It was great providing people with a detailed insight into automotive photography, and practical advice on using CG cars. I think our visitors will be surprised with the amount of work that goes into creating the images - I'm very happy to be involved.
Christopher Peabody: Agreed- I think the event will show how much crucial input the photographer has, irrespective of whether they're shooting a real-life or CG car. It was a great opportunity to work closely with Trigger, have his input and hear his views.
How was the concept developed?
CP: The concept was based around the best use of an HDRI environment. In addition to our Shoreditch Town Hall location, which we all fell in love with, we chose our warehouse shot from a back plates library so we could show an alternative shot using the same car.
T: I know some of the Happy Finish crew quite well; they knew my previous automotive work and so approached me about taking part. They briefed me on the HDRI idea and location options and we developed it on from there.
Read more


How do I get my wire frame model?
There are three possible options you could choose from to create the wire frame model:
  1. CAD data from the client: usually on an automotive CGI job the client provides the CAD data to the CGI artist. This allows for a 100% accurate build of the model.
  2. Build the models from scratch with the help of reference shots, measurements or the real life product. Make sure to use an experienced model builder for a high-quality and accurate model.
  3. Buy a pre-made model: this method is a short cut to creating the model from scratch but it often still needs a lot of amendments and cleanup. Some amends are easily done whereas others may mean rebuilding entire parts of a model so it is always good to check whether building from scratch may be easier.
What's the stitching software called?
We used software called PT GUI, which we found very straightforward and powerful. You can find out more here: http://www.ptgui.com/. There are also other options available.
Am I to just be a back plate photographer?
No! Far from it. Despite the car not being real it still needs to be lit and made part of a creative concept. As a photographer you are a vital part of the process - whether dealing with a CG or real life car shoot. You will use exactly the same skills and your experience and creative language in either scenario.
Where can I get a cube?
Our cube was made by Paul Jefferies:
tel: +44 (0) 1634 255 200, www.orchestralpercussion.co.uk. You can find other suppliers online.
What's a nodal head? How does it work? Where do I get one?
A nodal head is a specialist camera head that enables you to pivot your camera over the 'nodal point'/'no parallax point' or centre point of the lens. You can pivot vertically and horizontally, allowing you to create a 360-degree capture of the environment with all segments lining up perfectly.
You can buy nodal heads online - we got ours from www.nodalninja.com- or off Ebay & Amazon.
Other suppliers are:
MK Panorama Systeme: MK PanoMachine, a motorized VR Head.
Novoflex: Manufactures tripod heads and other panorama hardware.
Seitz Roundshot: VR Drive motorized panoramic head
360Precision: Makers of high precision panoramic heads
Do I need a fisheye?
No - you can use any lens but a wide-angle lens means you can capture a more of the environment in one go so you'll need less segments for a 360-degree capture. To find out how many segments you will need with your lens and camera, have a look on www.nodalninja.com/pano_calculations.html.
So I shoot my HDRI in raw or jpeg?
Shooting in jpeg will do fine. Whilst the captures you are shooting are low dynamic range, they will be merged together to create a high dynamic range image so shooting in raw will only take up a lot of processing power where it is not needed.
How much many segments do I need and by how much should they overlap?
To find out how many segments you will need with your lens and camera, have a look on www.nodalninja.com/pano_calculations.html The segment needs to overlap by 25%.
What measurements do I need?
The most important measurements to give the CGI artist are the distance from camera to the object and the height of camera from the ground. It is also useful to get the measurements of other defining features- we chose to measure the stage depth, the room dimensions and the door height. If you are planning to shoot outside, it is possible to use things like the height of a tree, a car or a prominent object.
If you are shooting in a featureless environment such as a desert get hold of some markers - bits of kit, bags, flip-flops will do. Place them in the scene and measure the distance to the camera and between the markers, this will help you line your back plate up perfectly with the created 3D environment.
Can I do all of this without an HDRI?
We have worked on projects without HDRIs before but it was a lot trickier to integrate the object (in this case the car) as reflections had to be guessed and painted in during retouch, which can be a long and costly process. HDRIs are easy to create and will ensure the best possible fit for the object in its environments, whereas this is very difficult without an HDRI.
Where can I find out more about HDRIs?
As a good start, we recommend 'The HDRI handbook' by Christian Bloch - a comprehensive guide written for photographers.
There are loads of online resources and Nodal Ninja offer comprehensive advice for setting up your camera - www.nodalninja.com/support/camerasettings.html - and general tutorials www.nodalninja.com/support/tutorials.html.
All Events Are Free. Register Now!
08. 04. 2010
10:30am 2pm 7:30pm
22. 04. 2010
10:30am 2pm 7:30pm
06. 05. 2010
10:30am 2pm 7:30pm
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