a tropical CG Paradise
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Happy Finish's newest collaboration with Ogilvy Dubai saw the creation of a CGI beach paradise to promote the launch of Tang's newest tropical drink.

 

Inspired by Charlie and the Chocolate Factory's vibrant colours, retoucher Alex Goodwin made great use of his illustration skills to help create the island from scratch. CG artist Joe Lawrenson explains: "The endless possibilities and flexibility of CG provided the ideal tool to create the perfect image for the brief whilst being loads of fun for us to work on".

 

Happy Finish are based in London and work with award winning photographers and ad agencies worldwide creating advertising images using CGI and retouching.


 
   




 

Modelling Stage

The island is sketched from the brief and built as a wire frame in 3D to lay out structures and dimensions.

 

Lighting Stage

Lighting information is added in the chalk render stage to create the perfect tropical sunshine and depth.

 

Texturing Stage

The image is textured with vibrant colours and given a fun and fruity feel that fits the product.

 


 
 
 

 email - richard@happyfinish.com
 call +44 020 7729 8508

 
 

 
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