Happy Finish are getting ready for the start of summer with the creation of the  juciylious new print campaign for Ribena. "Bursting with Berryness" sees the Ribena berries come to life as they are charecter modelled for one of the nation's favourite drinks. 

This tasty campaign allowed CG artist on the project, Simon Allan to really demonstate his fantastic character modelling skills by creating a family of lovable berries. "It's been a fun project to work on, as creating characters in CGI requires a different approach to modelling photo-real objects. With organic textures there is always an infinite amount of detail that can be applied, which makes our task more challenging." he explains. Retouched by David Tweedie, the final campaign image has certainly captured the hearts of the Happy Finish team & we hope you agree!

Happy Finish are based in London and work with award winning photographers & ad agencies worldwide creating advertising images using CGI and retouching.