Our 1964 Chevrolet created in CGI
 
 

Believe it or not, the car above has been made entirely using CGI and then retouched into the photographic background. The final image is the impressive result of a collaboration between Happy Finish & award-winning commercial photographer John Offenbach.

‘The big challenge in CGI is to go beyond shiny perfection to create complex elements that look like real photos’, says Happy Finish CGI artist Sean Dunderdale.

Based in London, Happy Finish works globally with award-winning photographers & ad agencies to create unique advertising images using CGI and retouching.

     

 
Modelling Stage
We obtained an authentic wire model of the 1964 Chevrolet, then added some extra detail from reference shots.
 
Lighting Stage
We produced a chalk render to create the lighting & shade using information from the photographic background.
 
Texturing Stage
We textured & rendered the model and placed it into the background shot and then added our retouching magic!
 
 

email - richard@happyfinish.co.uk
call - 020 7380 1443

 

 
 
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