Happy Finish has used CGI to develop exciting new possibilities for advertising luxury goods. Matt Painter, CGI artist at Happy Finish, created this beautiful Bulgari Watch and its environment from reference shots only; a perfect first generation image of the product.

Matt explains: “CGI gave us complete control over the entire process. We could chose and change angles, materials, ambient lighting, everything! CGI also guarantees crystal clear detail in the final image.”

Happy Finish is based in London and work with award winning photographers & ad agencies worldwide creating advertising images using CGI and retouching.