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We proudly present some of our latest automotive work including campaigns hitting the markets at the moment. Created from a team of speacialist CG artists and retouchers, recent work ranges from car brochures to adverts gracing billboards worldwide.
Stefano Cherubini, retoucher in the driving seat for the latest Toyota campaign explains the processes behind being a good automotive retoucher. "Different car campaigns have certain agendas we need to meet, for some the aim is to be ultra modern, futuristic and edgy. With others a sporty ruggedness may be paramount, however all have similar end goals to help the car sing off the page. Such as, making the most of the glossy paint finish, to accentuating the lines of the car, exaggerating and emphasising its shape. The overall aim is to make the car beautiful." he adds.
With recent campaigns including Hyundai, Chevrolet and Peugeot to name a few, take a look through a selection of our favourites!
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