revving up to the car challenge
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We proudly present some of our latest automotive work including campaigns hitting the markets at the moment.  Created from a team of speacialist  CG artists and retouchers, recent work ranges from car brochures to adverts gracing billboards worldwide.

 

Stefano Cherubini, retoucher in the driving seat for the latest Toyota campaign explains the processes behind being a good automotive retoucher. "Different car campaigns have certain agendas we need to meet, for some the aim is to be ultra modern, futuristic and edgy. With others a sporty ruggedness may be paramount, however all have similar end goals to help the car sing off the page. Such as, making the most of the glossy paint finish, to accentuating the lines of the car, exaggerating and emphasising its shape.  The overall aim is to make the car beautiful." he adds.

 

With recent campaigns including Hyundai, Chevrolet and Peugeot to name a few, take a look through a selection of our favourites!

 

 
   



We hit the billboards!

Check out the latest Toyota adverts hitting the billboards recently, photographed by Benedict Redgrove and retouched by our own Stefano Cherubini.

 

 
     
 

Kylie & Lexus

Kylie and the new Lexus CT 200h are retouched by Rainer Usselmann for the latest Lexus launch. See more from the campaign shot by Simon Emmett here.

 



 

email:  richard@happyfinish.com

tel:      +44 020 7729 8508

twitter: happy_finish

web:    www.happyfinish.com

 

 
 

 
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