We take the Creme egg challenge!
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Splattered across billboards around the U.K, Cadburys gets the country ready for the start of spring and the lead up to Easter with the launch of the new Creme Egg campaign. The team at Happy Finish are delighted to work for the second year in a row, on the print adverts for this campaign. 

 

This year the Creme Egg factory dares fans to a series of challenges at their dedicated website, Goo Dares Wins. With dares such as Lady Goo Goo, fans are invited to upload their own videos of how they eat their Cadburys Creme Egg. Needles to say, the artists at Happy Finish have certainly been trying out a few challenges of their own!

 

"This is a fantastic project to be working on as the iconic Cadburys Creme Egg adverts really do signal the start of spring and Easter, not to mention the whole team at Happy Finish are delighted with the abundance of Creme Eggs floating around the office!" says Simon Allan, creative CG artist on the project.  "Modeling textures such as goo can prove tricky so it was certainly great to have the product as reference!"

 

Happy Finish are based in London and work with award winning photographers and ad agencies worldwide creating advertising images using CGI and retouching.


 
   




 

Visualisation

Based on client sketches the rough scene is modeled.

 

Fluid Dynamics

The goo is created using fluid dynamics then is sculpted.

 
Sculpting

Working closely with the client, the 3D model is sculpted into shape.

 


 
 
 

email:     richard@happyfinish.com
phone:    +44 020 7729 8508

website:  www.happyfinish.co.uk

twitter:    happy_finish

 

 
 

 
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